Level Crossing Victoria
Flock of Birds / Corporate Team Art Instalation
This art installation worked with the organisation to create an artwork to symbolise their future goals. At the heart of it are people and team, and the challenge was to create something everything could be a part of as well as fulfil it's objectives. And of course, it had to look good as well! This project started with a workshop day. Breaking everyone into teams, we helped them to develop visual concepts to define their goals, which they painted on the bird in a fun afternoon. From this point, we took the birds and created an art installation, which we installed on site in their Melbourne head office.
During the workshop all participants were involved in a series of creative thinking activities to help them generate imagery for the final outcome. All in all, there were a total of 120 people that we divided into 21 groups, with each group painting one bird. These birds, representing team goals, were placed on the city backdrop and the showpiece of the final art installation.
After the first meeting, the idea of birds grabbed everyone's imagination and intuitively seemed to fit, so we developed this idea into a flock of birds. Within a flock of birds, each bird is unique, but together they fly with a common purpose, which was a perfect visual metaphor for capturing the team essence of this workshop. The final digital artwork was actually used as a printed version in other offices.
Some of the early concepts below. Playing with the flock of birds idea, flying over the city, as well as use of textures.