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Flock of Birds

Corporate Team Art Installation

This art installation worked with the organisation to create an artwork to symbolise their future goals. At the heart of it are people and team, and the challenge was to create something everything could be a part of as well as fulfil it's objectives. And of course, it had to look good as well!

This project started with a workshop day. Breaking everyone into teams, we helped them to develop visual concepts to define their goals, which they painted on the bird in a fun afternoon. From this point, we took the birds and created an art installation, which we installed on site in their Melbourne head office.

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Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
— Simon Mainwaring

Detail Views

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Workshop

During the workshop all participants were involved in a series of creative thinking activities to help them generate imagery for the final outcome. All in all, there were a total of 120 people that we divided into 21 groups, with each group painting one bird. These birds, representing team goals, were placed on the city backdrop and the showpiece of the final art installation.

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Progress

 Painting the city backdrop.

Painting the city backdrop.

 After painting the wooden birds with a white undercoat.

After painting the wooden birds with a white undercoat.

 Bird designs printed out, ready to be cut into the wood.

Bird designs printed out, ready to be cut into the wood.

 Working out the positioning of the birds.

Working out the positioning of the birds.

 The painted birds, after the workshop, and a bit of retouching.

The painted birds, after the workshop, and a bit of retouching.

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Concept

After the first meeting, the idea of birds grabbed everyone's imagination and intuitively seemed to fit, so we developed this idea into a flock of birds. Within a flock of birds, each bird is unique, but together they fly with a common purpose, which was a perfect visual metaphor for capturing the team essence of this workshop. The final digital artwork was actually used as a printed version in other offices.

 Final digital artwork.

Final digital artwork.

Some of the early concepts below. Playing with the flock of birds idea, flying over the city, as well as use of textures. 

 One of the earliest versions of the final concept.

One of the earliest versions of the final concept.

 Flock of birds inside a big bird. Didn't end up going with this idea.

Flock of birds inside a big bird. Didn't end up going with this idea.


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