St Kilda Festival
Poster illustration for the 2018 St Kilda Festival, Australia's largest free musical festival. This illustration was used across all media for the festival, including advertising posters, guides, street banners, signage and digital media. Additionally, I created pattern graphics from the illustration which the designers used in various collateral.
Poster in action
Photos of the poster spotted around Melbourne.
The illustration was used across a huge range of printed media, from banners to pocket size festival guides.
In addition, social media variants were made from the digital assets of the original illustration. These were then customised for various social media usage, from facebook pages to email campaigns.