St Kilda Festival
Poster illustration for the 2018 St Kilda Festival, Australia's largest free musical festival. This illustration was used across all media for the festival, including advertising posters, guides, street banners, signage and digital media. Additionally, I created pattern graphics from the illustration which the designers used in various collateral.
Photos of the street posters spotted around Melbourne, as well as other printed collateral, including booklets and signage.
In addition, social media variants were made from the digital assets of the original illustration. These were then customised for various social media usage, from facebook pages to email campaigns.